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Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318